CALIDA GROUP press release
ad hoc announcement pursuant to article 53 LR
Sursee (Switzerland), 12 July 2024 
 

The CALIDA GROUP has received a binding offer from Peugeot Frères Industrie for the sale of LAFUMA MOBILIER. With the intended sale, the CALIDA GROUP is parting with the LAFUMA MOBILIER brand, which is not part of its core underwear and lingerie business. The sale is subject to a company consultation procedure in France.

LAFUMA MOBILIER is the French specialist for outdoor and garden furniture. The CALIDA GROUP has continuously developed its outdoor furniture business in recent years, with the result that LAFUMA MOBILIER now operates in over 40 countries and is ideally positioned for the future. LAFUMA MOBILIER generated sales of EUR 48.9 million in 2023 and employed around 300 people. With Peugeot Frères Industrie, the CALIDA GROUP has found an ideal solution to ensure the long-term profitable development of LAFUMA MOBILIER and its employees.

For the CALIDA GROUP, the divestment of the non-strategic outdoor furniture business is an important step in its strategic reorganization process started one year ago. The sale of LAFUMA MOBILIER allows the CALIDA GROUP to focus on the operational excellence and the development of its underwear and lingerie brands CALIDA, AUBADE and COSABELLA.

Felix Sulzberger, Executive Chairman of the Board of Directors of the CALIDA GROUP, comments: “With the intended sale of LAFUMA MOBILIER, we are consistently focusing the CALIDA GROUP on its core underwear and lingerie business. This is a further step in the strategic realignment of the Group with a focus on the operational excellence of our core brands CALIDA, AUBADE and COSABELLA. We are delighted that we have been able to find a renowned buyer in Peugeot Frères Industrie, who has a long-standing track record in the sustainably successful development of investments and wants to further expand the business activities of LAFUMA MOBILIER.”

Christian Peugeot, President of Peugeot Frères Industrie, adds: “LAFUMA MOBILIER is a family-spirited company that perfectly embodies the values of the Peugeot brand. We were captivated by the expertise and entrepreneurial spirit of the team and share the strong vision of its leaders: sustainable performance in the service of consumer well-being. We are looking forward to integrating LAFUMA MOBILIER into the Peugeot family Group and building a new stage of their industrial adventure together.”

The transaction is expected to be completed in the third quarter of the 2024 calendar year. The parties have agreed not to disclose the details of the transaction.

The CALIDA GROUP will communicate half year results 2024 on July 25, 2024. In line with the currently very weak consumer goods market, the CALIDA GROUP expects net sales from continued operations to be around 5% lower year-on-year at CHF 111 million in the first half of the year. The operating result from continuing operations is between CHF 0 and -1 million (previous year: CHF 2 million). LAFUMA MOBILIER is classified as a discontinued operation.

For further information, please contact: 
Calida Holding AG
Felix Sulzberger, Executive Chairman
Phone: +41 41 925 44 49
investor.relations@calidagroup.com

Juerg Staehelin, IRF
Phone: +41 43 244 81 51
staehelin@irf-reputation.ch

About the CALIDA GROUP
The CALIDA GROUP is a globally active company for premium underwear with its head office in Switzerland. It consists of the brands CALIDA, AUBADE and COSABELLA in the underwear and lingerie segment as well as the outdoor furniture brand LAFUMA MOBILIER. The CALIDA GROUP stands for high-quality products that delight consumers every day. In 2023, the Group generated sales of over CHF 304 million with almost 2,500 employees. The registered shares of Calida Holding AG (CALN) are traded on SIX Swiss Exchange AG.

About Peugeot Frères Industrie
Peugeot Frères Industrie is a wholly-owned subsidiary of Établissements Peugeot Frères, the holding company at the head of the Peugeot family group. Through its own subsidiaries, participations, licenses, and projects, Peugeot Frères Industrie's mission is to develop the Peugeot brand beyond the automotive activity as well as other brands sharing the same DNA of ingenuity serving everyday life.

About LAFUMA MOBILIER
LAFUMA MOBILIER designs, develops and manufactures eco-responsible metal and textile furniture for all moments of relaxation. Durability, comfort and style are the common values to all the brand's creations. Drawing on unique French know-how and a keen sense of innovation, LAFUMA MOBILIER continues to seduce well-being enthusiasts. All products are manufactured on the historic Drôme site (Anneyron) certified as a Living Heritage Company.