The Swiss underwear and lifestyle brand CALIDA is one of the leading manufacturers of high-quality durable, and resource-efficient underwear, sleepwear and loungewear for men, women and children.
We are a leading powerhouse for premium on-my-skin products.
We - the CALIDA GROUP - are one of the best-known Swiss premium underwear brands with international appeal. It consists of the brands CALIDA, AUBADE and COSABELLA in the underwear and lingerie segment. The CALIDA GROUP stands for high-quality products that inspire customers every day.
Our brands
Since its launch in 1958, AUBADE has been one of the leading brands for luxury lingerie. Every piece is a perfect blend of innovative styling and glamorous creativity.
COSABELLA is a luxury underwear and loungewear brand. Since its foundation in 1983 COSABELLA is creating timeless designs that convey confidence and individuality for people of every origin, every gender and every belief.
Organisation
Our history
1941
CALIDA is founded by Max Kellenberger and Hans Joachim Palmers.
1987
IPO on the Swiss Exchange SWX in Zurich, 70% of the capital remains with the founding families.
1990
Large manufacturing investments in a knitting plant in Switzerland, two sewing plants in Hungary and Portugal, a fully automated distribution centre and a factory in India.
2000
The Kellenberger family acquires a majority stake of 51%. The Palmers family leaves the company.
2002
The year of restructuring after many years in the red. The knitting and sewing plants in Switzerland are closed and the factory in India is sold. The overall company structure is streamlined.
2005
The company acquires the French lingerie brand AUBADE. Integration and restructuring follow in the next years.
2013
The CALIDA GROUP acquires a strategic stake in the LAFUMA Group, the leading French producer of sports and outdoor clothing.
2017
The CALIDA GROUP takes over the German e-commerce specialist REICH ONLINE SERVICES.
2020
The company sells the EIDER brand to the South Korean K2 Group.
The company sells the subsidiary OXBOW to the French company Rainbow.
2021
The CALIDA GROUP sells the MILLET MOUNTAIN GROUP to Jean-Pierre Millet and Inspiring Sport Capital.
The transformation has been successfully completed – new «Accelerate» growth strategy.
2022
CALIDA GROUP acquires premium lingerie brand COSABELLA.
The CALIDA GROUP aquires ERLICH TEXTIL.
2023
Rebranding from REICH ONLINE SOLUTIONS to CALIDA GROUP DIGITAL.
CALIDA GROUP sells ERLICH TEXTIL.
2024
CALIDA GROUP sells LAFUMA MOBILIER to Peugeot Frères Industrie.